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Experienced professionals with years of experience in the commercial insurance market.

About Mid Florida Insurance Professionals

Mid Florida Insurance Professionals was formed in 2004 by insurance executives that decided to break free of traditional agency protocol. We realized that smart insurance folks make a proactive approach to the property and casualty industry by offering options in risk management for the mutual benefit and advancement of our clients in lieu of beneficial gain for insurance companies. Many deemed our mission as impossible by taking client consideration over and above our companies; however, our agency continues to prevail based on this perspective.

Meet Our Team

William A. Waters

Founder & CEO

As the founder of Mid Florida Insurance Professionals, William Waters carries on a 3-generation legacy of award-winning insurance agents and serves as the primary agent for new commercial accounts. He leads our team in constant market awareness and professional development, bringing 20 years of experience to our clients throughout Florida.

Our research and development division is under the direction of Robin Waters, who headed the state of Florida as chief analyst for 3 Insurance commissioners, Bill Gunter, Tom Gallagher and Bill Nelson. Our sales division is under the direction of William A. Waters III, who has represented over 200 domestic and foreign insurance carriers since 1987.

Florida Insurance Expertise

Whether you’re new in business or looking for a new policy for an existing business, helping our clients is our number one priority. Each and every crew member aboard Mid Florida Insurance Professionals has at least 25 years experience in the property and casualty industry in the state of Florida. 


The State of Florida on regulatory tort reform law.

This perplexing issue haunts insurance companies and affects their willingness to continue writing property and casualty insurance in Florida. Insurance carriers that have filed rates within the state of Florida must continuously adjust their rates accordingly, in conjunction with overall loss ratios. Many insurance companies that have written and procured risks within this state for years have decided to leave.  This is largely because the state has failed to allow financially strong companies to take rate increases, due primarily to attorneys and their frivolous lawsuits.

Trust the experts who know the ins and outs of Florida insurance law.


We Work for You

Mid Florida Insurance is unique in it’s own way. We focus on the mere principle of options for our insured’s. For instance, options regarding wind deductibles on property driven accounts as to overall limits and insurance to value (TIV) taking coinsurance into consideration as well.

We also strive to find policy endorsements that can tailor business’s needs as to their particular forte. For instance, this can best be exemplified by a Boiler & Machinery policy. For as little as $250-$300, a business can retain coverage for equipment breakdown and loss of a business’s particular product.

Let our commercial insurance professionals help you write the perfect coverage for your company, so you can get back to doing what you do best– with peace of mind.


Contact us for a free consultation and quote.

Why settle for anything less than the best?

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Why Mid Florida Insurance Professionals?

Tailored policies - customized just for you.

Simple fast quotes, instant coverage, quick claims, personal service.

40 years experience serving Tampa Bay and beyond.

Let’s Get Started!

Mid Florida Insurance Professionals of Tampa Bay strives to keep it’s clients from having General Liability and Workers Compensation audits. This is what makes our agency different from the rest of our competitive agencies.

Contact us for a free insurance consultation and quote.
Why settle for anything less than the best?

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